What Should I Look For in an E-commerce Ad Agency?

Ask about the agency’s experience with Google Shopping, especially direct work inside Google or with complex feed systems.

Check if their fees reward efficiency—not just higher spend, but real improvement in gross margin.

Request a detailed review of how they use your cost and margin data to influence advertising bids and strategy.

Demand transparency: good agencies offer clear dashboards that break down margin, spend, and outcome by SKU or category.

Finally, ask for a process with a clear entry assessment and the ability to exit cleanly if the results aren’t real. ACE the Market’s process is built on these principles.